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About Charming Reign


About Us | Who is behind the scenes?!



After opening a children's boutique in 2016 and realizing the dream of owning and operating a successful retail business alone is a lot more challenging than expected, older sister, Coni is being joined by little sister, Rachael on a new exciting venture! 

Dazzled Babies Children's Boutique has been voted Kentucky's Best Children's Boutique for THREE consecutive years because of the fun & modern designs & style Coni offers along with her superior customer service.  Our approach of selection, style & customer service will remain steadfast so we, Charming Reign can hope to capture the title of Best Women's Boutique.

Two sisters living 800 miles APART who refuse to let distance keep us from living our dream so why not combine our fashion & style ideas together! 

I'm sure you're all wondering how we came up with the name Charming Reign, it's definitely unique. But to be honest that's us... UNIQUE.    We wanted something that would be meaningful to us & to somehow describe us, something that started with the first letters of both our names.   Anyone who knows Rachael knows that she's a charmer. Her beautiful smile and outgoing personality are what makes her the social butterfly that she is. So big sister, Coni, decided Charming would be a must!  The rest was on little sister, Rachael to come up with a word that described Coni with the letter R. After days and nights of thinking it dawned on her Reign. Which fits big sister, Coni perfectly.  Anyone that knows Coni, knows she is a natural born leader that means business & she will do whatever it takes to achieve her dreams.

A little bit about Coni....

Coni resides in Fort Mitchell, KY with her loving husband Bart and her two children Ty 15 and Aclean 5 ( the real boss)  Coni graduated from Roosevelt University with a bachelor's in psychology.......  Coni juggled many ideas on what to be when she grew up and nothing hit her like her owning her children's boutique in college.  I love steak and taco's, true Texas girl here born and raised until 2010. My best friend, well we have been sidekicks & partners for 31 years. She was Kinda given, and I didn't have much choice on the matter but from dress up to Barbie's, babies and marriage we have always seemed to do things in pairs.

Rachael still resides in our hometown Mount Pleasant, Texas where we were both born and raised. She tried the whole college thing and realized it wasn't for her, so she ventured into real estate and now proudly sells in east Texas.  Rachael has a 10-year-old son, Drake who is her world.  When Rachael isn't out showing homes, negotiating sells or hitting the baseball fields she is constantly searching for the newest trends in fashion.  Rachael loves clothes and her closet shows, there is almost nothing more fun than shopping for others! 

 We hope you will love it here as much as we do! Our mission will always be " Style & Comfort for every BODY!" 

Xo, Coni & Rachael




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